Not one pixel, not one animation, not one line of the stack. Everything you see is load-bearing — which is why it ships fast, stays fast, and does the job you hired it for.
Google’s thresholds are the floor, not the target. We budget roughly 30% under each one, so there’s headroom for the marketing tag that always arrives late. The numbers at the bottom of this page are this page, measured live.
A custom storefront for a Denver streetwear label — not a platform theme. The signature line stays constant while limited drops rotate through, so the merchandising had to carry scarcity without countdown gimmicks.
Each tier solves a structurally different problem. That’s what makes the gaps between them defensible.
One page, one decision. Fixed scope, fast turnaround.
Frictionless browse-to-checkout. Speed is the feature.
The command center. Site, data, and the business stack as one system.
Real numbers, not a lead-capture form. If your scope pushes past what a package honestly covers, it says so instead of quoting you anyway.
Package A is fixed scope — no add-ons. At this price an add-on would cost more than the build.
Not what it should look like — we’ll get there. Start with the decision the site has to produce.
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